Payments Services Directive (PSD2) is a directive from the European Commission (EC) that deals with the changing payments landscape that affects anyone doing business in the EC. The goal is to create more competition in the banking sector and to clear up who is responsible for what when it comes to payment.
Here are the best Shopify stores for inspiration from around the world. From stunning photography to quirky designs, you'll be sure to find inspiration from the best e-commerce brands.
We will be seeing more retail tech come to stores in 2019: the opportunity to win a customer by personalizing their experience online has never been greater.
As you plan to build your e-commerce business and set goals to dramatically increase your revenue, it is vitally important to focus on optimizing conversion rates once a customer lands on your website.
You've spent time and effort importing your products and setting up a Shopify store you can be proud of, but how do you hit the button and make your Shopify store live?
If you use Shopify or Shopify Plus, you should always be thinking about how you can enhance the customer experience for your online store if you want to increase sales.
We've compiled a list of our favourite drinks brands on Shopify for your design inspiration!
Running an online store is full on. You will likely be juggling a variety of tasks in order to strengthen your brand to reach its full potential. We understand how important it is that you are efficient and manage your time maximum productivity to complete tasks on schedule.
Multi-Currency Vs Multi-Store: wondering why your international customers are abandoning their carts? This article helps you determine the best approach to solving this issue.
It’s critical for global e-commerce brands to consider the different tax and VAT legislation around the globe...
Creating a luxury brand is so much more than just having a nice logo. Having a luxury brand means creating real desire and standing out from the competition in order to give people a reason to truly want your products.
We have compiled a collection of 16 important shopping dates essential to any e-tailer's calendar. Make sure you've accounted for everything, from peak shopping times to e-commerce events.
Do you want your online store to thrive in the world of e-commerce? Do you want to get ahead of your competitors? If you answered yes to both of these questions, it is critical that you start being driven by data and metrics.
Streetwear brands are funky, urban, on trend and original, quite often starting out as smaller, independent brands. Streetwear brands can grow to a global scale and influence people all over the world.
We left no stone unturned in our quest to find the very best web design examples of jewellery e-commerce sites. Here are our top 31 finds...
With Shopify holding 10% of the global e-commerce platform marketshare, Shopify and Shopify Plus are attracting e-commerce big hitters. Brands are migrating to the Shopify platform to sell more online. Here are the Shopify superstars.
If your brand’s sales volume is outgrowing your current e-commerce platform it might be time to consider an enterprise-level platform. But which one?
I bet you didn’t think your consumers would start researching Christmas deals as early as September? Well, they do, maybe even sooner. So it’s time for e-commerce businesses to start planning for Christmas if you want to experience success this year.
Customers from all over the world are visiting your site with intention to buy, but are you losing them at checkout?
What makes for an effective beauty or cosmetic product website? There are in fact a number of components that make them successful.
Join us on Wednesday 12th September 2018 for our 18th London Shopify Meetup!
Have you considered the additional international SEO techniques needed to help you make sales overseas?
Display your store in more than one language to reach an international audience and dramatically increase your sales…
Do you want to reach and engage an international audience and increase your annual revenue?
The revolution of chatbots is real, but can you really trust them to deal with your customer service tasks without human input?
Global e-commerce studies show that customers in the USA favour credit card over any other payment method.
As the leading Shopify experts, we know international e-commerce can be a challenge for Shopify store owners. Tim Richardson, Head of Growth and Sales, has helped many brands, big and small, overcome the challenges of multi-currency, here's how to do it.
Repurposing content can be a cost effective way to keep the buzz going whilst cutting content creation costs. By building recycling into your content calendar, you’ll have a wealth of high-quality posts and still reap the SEO benefits.
Multi-currency has previously been a bit tricky for Shopify Plus merchants, achievable but complex. However, there has been an announcement at Unite 2018 that will make instant internationalisation achievable for brands using the Shopify Plus platform.
One of the great things about Shopify is the size and quality of the app store, which allows you to add new functionality to your store using apps developed by third parties. Take a look at which we put in our top 50 best Shopify apps below.
The EU’s General Data Protection Regulation (GDPR) comes into effect 25 May 2018, but what does this mean for e-commerce businesses, especially those who rely on SaaS based solutions such as Shopify?
With 30 days to go, the GDPR is rapidly approaching. As of the 25th May, all websites serving visitors and customers in the UK and Europe must be GDPR compliant. Is your business ready?
What would the ultimate e-commerce strategy look like?
A payment gateway allows you to take payment from your customers via your website. The price and commission rate is important, but it's also important to see what features they offer.
At We Make Websites, we might be slightly biased when we say Shopify Plus is the most flexible and robust e-commerce platform. From startup enterprises to multinational retailers, Shopify allows brands to scale at speed.
If you need inspiration to make your shoe store’s social media sizzle, we have curated the top 40 footwear brands on Instagram to follow. From innovative photography, quirky styling and cheeky puns, these footwear fashionistas are first class.
Every website project should start with a specification. This should outline the objectives for your website along with any deadline or budget constraints. Below we've outlined an example template for next time you're considering a new website.
Demandware (now Salesforce Commerce Cloud) is the Salesforce offering into the e-commerce platform race, but how does it compare to Shopify Plus?
Influencer marketing isn’t a new concept. After all, word of mouth has been a source of product recommendation for a very long time and influencer marketing works around the same principles.
Founded by Tarek Malouf in 2004, The Hummingbird Bakery brings authentic American-style baking to the streets of London. We worked with The Hummingbird Bakery to migrate them from a 10 year old bespoke web platform onto Shopify Plus.
Is your e-commerce platform holding your brand back? What are the key indicators that it is time to replatform? Is SaaS, such as Shopify Plus, the best approach? And how should you approach replatforming your e-commerce store?
The current rate of shopping cart abandonment is 79%. That is 79% of shoppers abandon their purchase at checkout for one reason or another. This article will help you make changes to lower this percentage and increase your e-commerce revenue.
Retailers have used psychology for years to influence customers into spending or increasing their basket total. The psychology of spend is big business. But without a physical store, how do e-commerce merchants apply the same techniques?
A well designed and thought out navigation bar is the backbone of an e-commerce site. It should connect all stages of a user's journey, from search to shopping cart, it’s an integral feature for any e-commerce website.
From animations to form filling interactions, it's the little things that help guide users through the checkout process. Microinteractions, subtle state changes, can help smooth this process and create memorable brand experiences.
Magento 1.0 customers… the end is nigh. Magento customers will be forced to upgrade to Version 2.0 and after November 2018, and Magento 1.0 users will no longer receive support, patches or upgrades.
We use Shopify every day and, whilst we love it, occasionally we come across a requirement that is beyond its capabilities. Here's a list, that we keep regularly updated - complete with solutions we suggest to overcome the limitations.
It's always getting easier to get set up selling online. Over the years the costs have reached.
37 best food and drink e‑commerce websites.
Shopify Flow is next level e-commerce automation for Shopify Plus store owners. Flow allows you to automate repetitive, operational tasks and tighten up your backend process allowing you to focus on growing your brand.
Shopify Plus is the go to e-commerce platform for enterprise brands. Large brands are turning to SaaS solutions to provide reliable infrastructure whilst retaining ultimate performance. Here are the top grossing, game changing stores using Shopify Plus.
So you’ve launched your brand-new, all-singing, all-dancing online shop, but you are wondering how to promote it? We tell all in our practical, step-by-step guide.
In order to improve your e-commerce sales, it's important to know the common reasons why people don't buy. High cart abandonment rate and bounce rate with a low conversion rate? You may be committing one of the 7 e-commerce sins, find out which below.
One page checkouts have been lauded as the way to streamline the customer's journey and reduce cart abandonment rates. But is that strictly true?
At the recent Unite conference in San Francisco, Shopify made several big product announcements. But the biggest by far was the announcement of ‘Shopify Pay’ – their game-changing new checkout feature.
One of the popular metrics e-commerce brands use to measure success is conversion rate. Your conversion rate can be calculated by taking the overall number of visitors to your store, and dividing it by the number who actually make a purchase.
If you’re a small e-commerce business, the idea of working with bloggers and influencers may be intimidating at first. It takes time to find the right bloggers to reach out to and skill to persuade them to promote your business.
As an e-commerce trader, you deal with customers daily, but can you truly call yourself customer focused? Below are some quick pointers to help align your strategy with your customers best interests in mind.
Taxes. Ah yes, we can tell that got you excited already! Like it or not, as an online business you are as responsible for getting taxes on your sales right as any other business.
If you haven't already noticed We Make Websites looks a little different, right? So, to celebrate our exciting new rebrand we wanted to give something back to our loyal readers.
If you are struggling to find inspiration of how to move forward in 2017, here are 30 quotes from e-commerce superstars to help you shape your new year's strategy.
Celebrity status brings with it a huge amount of fans, and fans means web traffic. With the incredibly successful launch of Kylie Jenner’s make-up line, we take a peek at the other celebs successfully marketing their brand using the Shopify platform.
Great product photography, show-stopping design and catchy copy are just some of the standout qualities of the Shopify stores we have selected for our 2016 round up. In no particular order, here are 100 Shopify websites to inspire you.
The old saying goes that something is worth whatever someone is willing to pay for it. Still, buyers don’t want to pay more than they have to, and sellers don’t want to get less. Certain objective criteria can determine the fair value of an e-commerce business that buyers and sellers can agree on, or at least serve as the basis for negotiation
A picture is worth a thousand words and nothing is truer when shopping online. Good e-commerce photography is essential, it is as close to handling and inspecting the product as a consumer will get pre-purchase.
Using Instagram as a marketing tool is a surefire way to reach and understand your customers. Instagram has more than 400 million monthly active users, with 80 million photographs uploaded each day. How do you make yourself stand out?
Black Friday is fast approaching. Some of the highest performing Shopify stores make 20% of their annual revenue on Black Friday and Cyber Monday. To help out, 12 Shopify Apps have come together with a special offer that you won't want to miss.
So you’ve built your state of the art Shopify store and you’re ready to start trading. But how do you monitor the effectiveness of your business on an ongoing basis?
Now that you have taken a leap of faith and launched a new business, it is time to take care of the receipts and paperwork. Fortunately, just a few quick basic tips and pointers can transform your accounting endeavours and help to grow your Shopify store.
Apple Pay. The mobile wallet designed especially for iPhone users, now not only can be used in-store via contactless, but also online using a Mac. Why is enabling this feature a good idea for your Shopify store?
Between 2015 and 2016, 20% of the UK’s population ordered an item online from ASOS. ASOS dominates the fashion e-commerce realm. How do you become a market leader without opening a physical store, against retail giants such as Topshop & New Look?
Shopify is dedicated to providing a secure shopping experience for your customers, to do this they will always keep their security systems up to date with best practice.
The future of e-commerce is uncertain however, some future trends are already well known. So what should you be implementing in to your e-commerce business to ensure you stay ahead of the pack?
When looking to be a good e-commerce copywriter, there are two goals that stand above all others.
E-commerce companies cannot just focus on the products or services they offer; they must also provide content that is relevant for their intended target audience. But what types of content are most important in e-commerce?
Does the Shopify package include your hosting fees? We are here to answer your questions.
Retargeting is a lot like brushing your teeth: everybody knows it’s important, but few people do it properly.
If you want your online business to be a commercial success, you’ve got some serious preparation to do – preparation that sits beneath a little three-letter acronym: SEO.
Did you know that it is better to send your promotional email campaigns on certain days? Have you already discovered this?
Could a piece of online copy that takes about five seconds to read, make the difference between business success and failure? If the copy in question is your brand's value proposition, it’s a no-brainer: the answer is a very definite “Yes!”
E-commerce websites come in many different forms and there are many ways to get one set up. So what are some typical costs? It's not an easy question to answer but here's an overview.
Most of us have no idea where our clothes come from. Everlane, however, was one of the first fashion brands to change all that. In less than three years Everlane reported to be generating $12 million in revenue. So how have they done it?
Marketing is the advertising and selling of goods and services, focusing on the four Ps: Product, Place, Price and Promotion.
We recently spoke with Neil Waller, the co-founder of Shore Projects and new app Whalar, an innovative marketplace for brands to reach out to a selected community of exceptional Instagram content creators. We sat down with Neil so he could tell us more!
Once you've got customers buying from your website, the next challenge is to get them to come back. Take a look at these 5 simple ideas for inspiration on how to get repeat orders!
User-generated content campaigns are a great way to engage with your customers, build a community around your brand and learn about your customers.
Looking to set up an online store? Here is an overview of everything you'll need to complete in order to get a Shopify store up and running in no time with our easy, step-by-step guide.
The first-ever Unite conference for Shopify partners took place on the 22nd and 23rd March in the vibrant city of San Francisco.
Earning a loyal following is one of the most important aspects of running an e-commerce business. Your biggest fans and most dedicated customers are one of the most valuable marketing resources you have.
If you’ve built up a brand as an expert then your knowledge is what people are paying for. But consultants, authors, and speakers can often find it hard to scale their expertise.
2016 has brought about a new era of buying and there are more ways to buy today than ever before. The most recent development of that being, conversational commerce.
Does your e-commerce venture integrate with offline retail? Whether a permanent physical store, a pop-up or an event, you will need to consider how to accept card payments. Mobile POS devices are an agile solution - we review the four leading ones.
The retail calendar is gearing up for Small Business Saturday, a day dedicated to support, promote and inspire small business all year round, which will take place on 5th December 2015.
All too often, a business plan is seen as a chore. Actually, getting it right could make a real difference to your ecommerce success. Here's a step-by-step guide for any online retailer that wants to build an effective plan in no time.
Have you considered automated, targeted, personalised email marketing for your store? Nowadays, you don't need a huge marketing budget for this, and it can generate a big ROI. Rytis Lauris explains how Omnisend can help SME retailers.
You have your product shots ready. But how do you engage customers, encourage people to talk about your brand and share your pictures and blog posts? Is there a way for start-ups and smaller labels to create stand-out images on a budget?
Chloë Owens started her trend-setting interior design and vintage-inspired toys business 7 years ago. With the huge surge in sewing tutorials and fabric craft online stores, how does she stay unique?
When online merchants are looking to improve their sales, the first recourse is often SEO: get more traffic, get more sales. But there are other ways to improve conversion. And a great place to focus on is the checkout process.
Napoléon Bonaparte said "L'Angleterre est une nation de boutiquiers". Or: "England is a nation of shopkeepers". Is it true, and did he actually say it?
Personalisation has always been very big in e-commerce, but now product customisation is becoming a big thing too. Ensure that you're ahead of the game by choosing one of these apps for your Shopify store.
The Shopify POS iPad app is a great solution for any Shopify e-tailer wishing to move their business into a brick-and-mortar location. It's incredibly easy to use, while not at all skimping on features.
When it comes to starting an online store, there are many things to take into consideration. One of the most important decisions is which platform are you going to use to run your e-commerce site.
Considering outsourcing your fulfilment? There are a few things you'll have to ponder, which we've highlighted here for you. And if you choose to go down this route, you'll also need integration with your store's back-end: we can help.
Choosing the right platform to launch your e-commerce shop is just as important as any other factor in your business plan. Are you debating between Shopify vs Etsy? Read on...
Whilst you're still full of new year optimism, let's get right down to some ecommerce best practice tips that will see your business improve this year.
Shopify vs Squarespace. Not sure which one to choose? In this article we'll outline the pros and cons of both and help you decide.
Amazon vs Etsy. They're both popular with aspiring entrepreneurs looking to start an online business, so in this article we'll outline the various pros and cons of the platforms.
Etsy vs eBay... They're both popular platforms that are used by many budding entrepreneurs that want to start an online business. We'll outline the pros and cons of both platforms in this article.
Want to sell on Shopify but don't want to pay for a theme? While there aren't many free templates, there are some really great ones that you can use to get up and running. Here are our top 5 free Shopify themes.
Whether you are selling a product or service, there are people searching for it on Google. Using AdWords can make sure these people see you. Here’s our top 7 reasons why your business can benefit from Google AdWords.
After searching far and wide, losing the map, breaking our compass and taking a few wrong turns, we have found 60 of the best fashion ecommerce sites. Here they are...
We are visual creatures. When we shop, our eyes lead our purchase decisions, so first impressions count. The images on your website should be an attractive and accurate representation of your product.
Shopify offers two iOS apps, a point of sale (POS) app for the iPad, and this one, an iPhone app to manage your store whilst out and about.
13 things you can learn from Buzzfeed's success: A study of Jonah Peretti's marketing strategies
Simplicity is an art: it's easy to overcomplicate things, and really difficult to obtain an uncluttered look. We take inspiration from 13 white-background e-commerce websites that nailed the pared-down style where branding shines and product is king.
Page response time has a big impact on ecommerce conversion rates, so it's important to choose a platform that's not going be slow for your customers.
Trust is a huge factor in any form of collaboration. So who to trust with building the perfect online home for your product? Here's 5 steps to finding the ideal Shopify Expert to translate your vision into e-commerce success.
Website migrations are a pain, but Shopify provides a CSV format that allows you to bulk upload products from a spreadsheet. Best of all, it can automatically upload images if you specify an image URL.
In order to improve your e-commerce sales, it's important to know the common reasons why people don't buy. The advice below should help you decrease your checkout drop off rate, therefore boosting sales.
A new generation of young business-savvy designers have helped Streetwear transcend the boundaries of counter-culture and reach a wider audience. We look at how some of the hottest brands handle their e-commerce.
As an important part of reducing the amount of online credit card fraud, some acquirers are insisting on 3D secure on your shop checkout. This is possible with Shopify using two methods.
A clear set of terms and conditions is a vital step in your navigation and checkout process. We've compiled this example set of T&Cs that you can use as a guideline to create your own for your website.
One of the biggest things to get your head around choosing an e-commerce platform is the different between 'hosted' and 'self hosted'.
Live chat has benefits beyond customer service?! Shock, horror! Here are 5 reasons for putting live chat on your site; and how to properly implement it into your business.
Search Engine Optimisation is the art and science of getting your website higher up in search results for your target keywords. The activity in SEO can be roughly divided between onsite and offsite.
Are you wanting to use Barclays ePDQ as a payment gateway on your Shopify store?
For your inspiration we've compiled a list of our favourite electronic websites. It's worth a look if you're selling anything technical and want to ensure your visitors get a good buying experience. Enjoy!
What is using Not On The High Street (NOTHS) really like for a retailer? We spoke to one to find out - here's the key things you need to know before committing to working with them.
Not On The High Street have thousands of visitors looking for craft goods. If you are considering Not On The High Street (NOTHS) or just want to improve your current NOTHS store, here are some tips.
It's the time of year when many are looking at an upgrade for the new year. You should take the time to consider what you need, this will help you get more of out of your agency of choice.
It's the most wonderful time of the year! Everyone's buying from your shop and your service is outstanding. Or is it?... If this isn't the case here are the essentials to get your store ready and improved for Christmas. I don't even want a present back!
Shopify Point of Sale (PoS) is going to be an incredible addition to an already excellent offering from Shopify.
Do you have an e-commerce site that you want to squeeze more sales out of? If you're not planning a huge rebuild and don't want to make bigger changes like implementing responsive design, you can do the following to increase sales.
Considering an e-commerce upgrade? Or looking at taking your products online for the first time? The first stage is to figure what you need.
Considering an e-commerce upgrade? Or looking at taking your products online for the first time? The first stage is to think about what you need.
A whistle-stop tour of our favourite e-commerce websites that utilise best-practice and are active in the United Kingdom.
Looking for some decent e-commerce hosting? It's a minefield out there - here's what to look for.
A slow e-commerce site can damage your sales figures. Akamai research shows that a 1 second delay in page response can result in a 7% reduction in conversions. If you sell £500 per day, that's nearly £13k per year.
The Payment Card Industry Data Security Standard (PCI DSS) aims to protect card holder data used during online payments.
The benefits of customers creating an account is that you can more effectively target them using email marketing. Once they end up on your site again they are far more likely to buy if they already have an account with you.